Brand Resources
Brand Resources
Ionex Brandmark Lock-up
The Ionex brandmark has only one lock-up. To ensure consistency and optimum reproduction quality, no alterations can be made to the brandmark in any way. A number of logos in different file formats are available for download, always use the brandmark from our logo library.
Powered by Ionex Lock-up
The “Powered by Ionex” label represents collaborations between Ionex Energy and its partner organizations. To ensure the brand’s integrity and maintain consistency in its application, the “Powered by Ionex” label requires official prior approval from both parties involved.
Approval Procedure:
‧ Request Submission: Organizations seeking to use the “Powered by Ionex” label must submit a formal request to Ionex Energy outlining the intended application, context, and any accompanying materials.
‧ Review Process: Ionex will review the request to ensure that the proposed use aligns with the collaborative spirit and quality standards associated with the brand. This review will encompass both the text typographic element and the Ionex brandmark.
‧ Approval Confirmation: Upon successful review, Ionex Energy will issue an approval confirmation in writing, specifying the approved usage terms, duration, and any other relevant conditions.
Usage Compliance: Organizations are required to adhere strictly to the approved terms and conditions. Any deviation from the approved use or attempts to modify the “Powered by Ionex” label without explicit consent is strictly prohibited.
Downloadable Versions: Below, you can find downloadable versions of the “Powered by Ionex” logo for use in approved applications:
Note: Unauthorized use of the “Powered by Ionex” label is strictly prohibited and may result in legal action.
For inquiries or to initiate the approval process, please get in touch with marketing@ionexenergy.com.
The Ionex Energy logo is always either blue, black, and white. Primarily the logo should be used on a white background.
Ionex Blue is the primary color for the brandmark, and it consists of the following color codes:
RGB colors are to be used primarily across all digital and online mediums. Pantone and CMYK colors are to be used for print collaterals. See the Color page for details on the brand’s color palette and recommended usage.
Exclusion zones are important to keep all versions of the Ionex Energy identity marks clear of other graphic elements. To regulate this, an exclusion zone has been established around each logo. This exclusion zone indicates the closest any other graphic element or message can be positioned about either logo.
The clear space of the marks is defined by doubling the height of the symbol, which is applied equally around the edges of the logo. As illustrated, the minimum clear space is defined as “X”, measured by the height of the symbol. All the brand elements must be surrounded by a clear margin of no less than 2 “X”.
To maintain legibility and branding presence, Ionex Energy’s identity marks should not be reduced beyond the recommended sizes.
On Solid Backgrounds
1.1 The logo should be used on a white background for maximum impact and clarity.
1.2 When this is impossible, choose background colors that provide sufficient contrast with the logo.
On Image Backgrounds
2.1 Place the logo on clear backgrounds.
2.2 Use the white logo on dark photos that provide sufficient contrast for all logo components. We recommend applying a 60-80% black tone to the entire image to make the white logo visible. There may be some exceptions to the rule; please feel free to reach out to our dedicated marketing team at: marketing@ionexenergy.com.
Powered by Ionex
The “Powered by Ionex” logo is always black or white and only used on solid backgrounds.
3.1 Use the black logo on white or light-colored backgrounds.
3.2 Use the white logo on dark-colored backgrounds.
