The lead color is used on the brandmark and should always be the first point of reference when making choices for color usage.
The lead color is Ionex Blue, representing the clarity and optimism of an open sky. We invite everyone to see a future of endless possibilities inspired by the healing breath of a clean breeze and an infinite horizon.
Ionex Blue
PANTONE Process Cyan C
C100 M0 Y0 K0
R0 G160 B233
#00A0E9
C0 M0 Y0 K100
R35 G24 B21
#231815
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
Secondary Colors
To match the bright and bold future we are creating with our partners and riders, Ionex has selected a secondary color palette inspired by nature and energy. Our palette is built around Ionex Blue. Secondary colors should never overpower the lead color but should only be used to complement and highlight. The supporting palette of cool and warm colors represents the rich hues of energy flowing through a sustainable, electrified city filled with movement and life. Together, they celebrate the sustainable lifestyle, freedom, and adventure we want Ionex riders to feel speeding down the road on their fully electric motorcycle.
PANTONE Green 0921 U
C51 M0 Y31 K0
R120 G230 B208
#78E6D0
PANTONE 109 C
C4 M23 Y89 K0
R255 G209 B0
#FFD100
C0 M78 Y68 K0
R255 G90 B68
#FF5A44
Alternative Color Palette
Our color palette may also be expanded using tints of the base and secondary colors. Depending on the purpose of the marketing collaterals, tints of corporate colors can be used for headers, backgrounds, and so on.