Ionex Energy photography/videography should communicate the solution’s usability and the sustainable lifestyle we are promoting. Photography/Videography includes product images/videos, usage scenarios, and scenarios with models/actors. Colors and saturation should be aligned with our color palette or complementary.

Models should not be posing or standing still but in consent action or showing movement. Focus on empathizing how the solution works best, including riding, swapping, App interactions, and OS interactions. We want to show a variety of demographics, including ages, body shapes, sexual orientations, and color. The closer to ‘real-life’ visual and a larger emotional range, the better the image/video.

Our main audience for all marketing materials is B-to-B, including business fleets for delivery, service providers, patrol/police, and tourists/renters (short-term and long-term). General day-to-day users such as office workers or city commuters can be used to show the overall solution to the mass market (B-to-C), but a focus on the B-to-B audience is more reflective of our main business model.

Photos/Videos should emphasize the ‘humanity’ behind the solution and products, showcasing the user experience and simplicity of the technology. Easy-of-use (no scanning, passwords, unnecessary steps, etc.), enriched daily/work life, and the eco-friendliness aspect of the solution should be brought forward.